Apr 16, 2012
In real estate a picture says a thousand words
It tells you either that the current owners cared nothing for the property, or that the owner has taken particular pleasure in his home and loves gardening from all the blooming roses at the side of the house, and that it is probably a house he should take a look at. You want to stir him to the point where he comes out to see the property and get excited. A well designed brochure will do that. The client needs visuals.
Brochures are perfect for an agent who has a lot of clients and no time to waste. He has visuals of the different rooms, the garden, the background, and enough information to answer any question. A well organized agent with the right plan can make a big difference in sales. Brochures and videos are also good ways to filter out properties clients are not interested in. In real estate, a picture says a thousand words and a brochure sells a property; well, almost. There is a lot of work to be done.
Take into account what the woman wants
When buying or selling a house, don’t underestimate the wife. Women pore over brochures and by the time they go out to see the house it is mostly to confirm that what the brochure promises is in the house and that there are no hidden defects. Women have their own ideas of what they want and which for her are the favorite parts of the house; a nice big kitchen, a roomy living room, a bathroom with a Japanese bath, a writer’s nook or sewing room which can be converted for her where she can spend time on her own to relax.
It therefore makes complete sense to spend a little money on designing visually interesting brochures and provide information like tax, bond payments, and fees and so on. When taking shots of the house remember that the exterior shot is the first one the prospective buyer will want to see. Don’t use the same angle. Take a variety of wide, medium and long shots. Take close ups of the flowers on the porch. If you have a new Japanese bath installed, take some pictures from different angles and include it. The brochure helps in both establishing a relationship with the client and securing referrals and also purchasing a house.